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Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

馃嚭馃嚫 United States and 4 moreRainmaking Efforts to induce rain through technology, ritual, or prayer.Tradition 路 Protection 路 Healing Living 馃嚭馃嚫 United States and 2 moreS茅ance A gathering to communicate with spirits, ranging from religious services to stage performances.Rite 路 Speaking with spirits and the dead 路 Healing Living 馃嚭馃嚫 United States and 3 moreSandpainting A ritual art of pouring colored sand to create temporary images for healing or spiritual teachingTradition 路 Healing 路 Speaking with spirits and the dead Living 馃嚭馃嚫 United StatesRing shout A sacred circle dance of African American origin using rhythmic movement and call-and-response singingRite 路 Speaking with spirits and the dead 路 Power and authority Living 馃嚭馃嚫 United States and 5 moreFriday the 13th A Western superstition marking a specific calendar date as unlucky.Belief 路 Luck and prosperity Living 馃嚭馃嚫 United States and 1 moreGroundhog DayGrund'sau d氓k A North American custom using a burrowing rodent to forecast the end of winterTradition 路 Seeing and foretelling 路 Luck and prosperity Living 馃嚭馃嚫 United States and 2 moreSpiritualism A nineteenth-century religious movement focused on communicating with the dead.Tradition 路 Speaking with spirits and the dead Historical 馃嚭馃嚫 United StatesBloody Mary A mirror ritual to summon a spirit that reveals the future or brings harmBelief 路 Seeing and foretelling 路 Cursing and harm Living 馃嚭馃嚫 United States and 5 moreFriday the 13th A Western superstition that a specific calendar alignment brings misfortuneBelief 路 Cursing and harm Living 馃嚭馃嚫 United StatesAshtar A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing 路 Speaking with spirits and the dead 路 Seeing and foretelling Living 馃嚭馃嚫 United States and 5 moreSpiritualist church A worship service led by a medium to communicate with the deceasedTradition 路 Speaking with spirits and the dead 路 Healing Living 馃嚭馃嚫 United StatesMarmot Day An Alaskan holiday celebrating local marmots and frontier culture, replacing Groundhog Day.Tradition 路 Luck and prosperity 路 Wonder and entertainment Living 馃嚭馃嚫 United States and 1 moreDianism A 19th-century American practice of sexual contact without ejaculationTradition 路 Power and authority Historical 馃嚭馃嚫 United States and 3 more11:11 A clock time believed to signal spiritual alignment or synchronicity in numerology and New Age thoughtBelief 路 Wonder and entertainment 路 Power and authority Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

The weekly digest

Every Monday: seven entries you may not know, what is on the calendar this week, and one rite drawn step by step.